As a UI/UX Designer at Creole Studios, I played a pivotal role in translating client requirements into visually appealing and user-friendly interfaces. Collaborated closely with developers and stakeholders, ensuring designs aligned with user needs and business objectives.

At JSTechno, I took the lead in conceptualizing and refining user journeys for diverse digital platforms. My designs balanced aesthetics with functionality, leading to enhanced user experiences and improved user engagement metrics.

A successful campaign isn’t just about creativity or strategy—it’s about impact. The Kingston Junior Knights Sledge Hockey Team faced challenges in raising awareness and funds to support their athletes. As part of my Digital Marketing Communications program at St. Lawrence College, I led a project to address these challenges, blending storytelling, design, and strategy to make a difference.

Background: The Kingston Junior Knights is a dedicated team of athletes breaking barriers in adaptive sports. However, they struggled with limited visibility and a lack of sustainable funding. They needed a unified brand identity, an accessible online presence, and tools to connect with donors effectively.

To address these challenges, the project set out to:

Solution: Combining Creativity and Strategy

Brand Identity: Developed a modern and inclusive visual identity that represents the team’s resilience and camaraderie.

Checkout the Website: 👉🏻&nbsp;<a href="https://www.kingstonjuniorknights.com/">https://www.kingstonjuniorknights.com/</a>

Created a storytelling-driven video highlighting the Knights' journey, struggles, and triumphs.

This project was more than an academic exercise—it was an opportunity to create real impact. By amplifying the Kingston Junior Knights’ story, we helped them connect with their community, inspire donors, and strengthen their mission.

If their story resonates with you, consider supporting them by visiting <a href="https://www.kingstonjuniorknights.com/">www.kingstonjuniorknights.com</a> and making a donation today.

Raise awareness and secure donations for the Kingston Junior Knights Sledge Hockey Team to support their season and equipment needs.

Amplifying the Kingston Junior Knights' Mission

Creating a meaningful impact often begins with telling a story that resonates. For Loving Spoonful, an organization tackling food insecurity in Kingston, the goal was to inspire community action through a video campaign. 

This project, part of my Digital Marketing Communications program at St. Lawrence College, focused on highlighting the organization’s vital role in promoting food security and fostering healthy food choices.

The primary objective of the video was to:

By sharing success stories and demonstrating the tangible differences Loving Spoonful makes in people’s lives, the video aimed to foster stronger community engagement and support.

The video strategy was built around a storytelling framework to maximize emotional and informational impact:

This blend of visuals, testimonials, and impactful messaging was designed to create an inspiring and action-driven narrative.Messaging and Tone

The video’s messaging centered on three key themes:

The tone was hopeful and uplifting, balancing emotional appeal with practical information to inspire action. By fostering a sense of urgency and unity, the video aimed to move viewers toward immediate engagement.

The video targeted multiple audience segments:

The video was strategically distributed across platforms with high community engagement:

This video campaign was a rewarding opportunity to showcase the essential work Loving Spoonful does in Kingston. By capturing their mission, programs, and success stories, the video helped amplify their voice and inspired action within the community.

I am grateful to Loving Spoonful for trusting me with this project and to St. Lawrence College for the guidance and support that made it possible.

Using a video campaign, Loving Spoonful, an organization addressing food insecurity in Kingston, aimed to motivate community action.

Raising Awareness for Loving Spoonful

Personal branding is more than just a logo or a catchy tagline — it’s about defining who you are, what you stand for, and how you want to be perceived by others. In this post, I’ll share my journey of creating my brand, Shyhil, from the initial idea to the final execution.

In today’s digital age, personal branding has become more than just a buzzword; it’s a powerful tool for defining who you are and how you want to be perceived. For me, the journey of creating my brand, Shyhil, was an exploration of my identity as a designer and a chance to distill my values into a visual and verbal language.

When I decided to create Shyhil, I knew it was an opportunity to showcase my design philosophy and to create something that truly reflected who I am. As a UX designer, I wanted my brand to embody the principles that guide my work: simplicity, innovation, and thoughtful design.

The name “Shyhil” is a unique blend of two words: “Shy” and “Hill.” It’s a name that not only rhymes with my own, Sahil but also embodies key aspects of my personality and design philosophy. Like a hill, I may seem reserved and introspective on the surface, but there is a quiet strength and a majestic quality that runs deep. This duality is at the heart of my work as a UX designer — combining a thoughtful, detail-oriented approach with a bold, innovative spirit.

When I set out to design the Shyhil logo, my vision was clear: I wanted something minimalistic, modern, and timeless. The logo needed to be more than just visually appealing; it had to convey the essence of my brand — simplicity and innovation.

I created custom typography to ensure that the logo was truly unique. This allowed me to design sleek and distinctive letterforms, perfectly aligned with the brand’s aesthetic. The result is a wordmark that is both bold and approachable, reflecting the balance of creativity and professionalism that defines my work.

I also selected the Satoshi typeface for the brand’s communications. Its modern, geometric design complements the custom typography, reinforcing the clean, futuristic look of Shyhil.

The journey from concept to finished brand was deeply rooted in ideation and sketching. I began with rough sketches, exploring different ways to visually represent the name Shyhil.

These sketches helped me refine my ideas, leading to the final logo design. Each iteration brought me closer to a visual identity that truly reflected my brand’s core values.

To ensure the brand captured the right mood and tone, I also created a mood board early in the process. The moodboard included images, color palettes, and design elements that resonated with the brand’s values of simplicity, innovation, and a modern aesthetic. This visual guide helped steer the design direction, ensuring consistency and coherence across all brand assets.

Once the logo was finalized, I extended the brand across various touchpoints. This included designing a professional letterhead, business cards, a brag card, and social media covers. Each piece was crafted to ensure consistency in style and messaging, reinforcing the Shyhil brand at every interaction.

Finding the right tagline was crucial to capturing the essence of Shyhil. After exploring several options, I settled on “Curating Digital Journeys.” This phrase reflects my approach to UX design, where I carefully craft each element of the user experience with intention and precision. The word “curating” emphasizes the thoughtful, deliberate process behind my work, while “digital journeys” speak to the broader experience users have with the products I design. It’s a tagline that encapsulates my commitment to creating impactful and meaningful digital experiences.

One of the biggest takeaways from this journey was the importance of staying true to myself. Authenticity is the cornerstone of personal branding, and it’s what makes a brand resonate with others. I also learned that balancing creativity with strategic thinking is key to building a brand that not only looks good but also serves a purpose.

If you’re on your own personal branding journey or simply want to connect, feel free to reach out! You can find me on&nbsp;<a href="https://www.linkedin.com/in/shyhil/" target="_blank">LinkedIn</a>, visit my&nbsp;<a href="https://shyhil.com/" target="_blank">website</a>, or follow my design adventures on social media.

In this post, I’ll share my journey of creating my brand, Shyhil, from the initial idea to the final execution.

Creating a Personal Brand: My Journey with Shyhil

To design a visually appealing poster for the KAWS Family Exhibit at the Art Gallery of Ontario (AGO) that captures the essence of the exhibit's modern art aesthetic while providing key information for visitors.

Designed a sleek, monochromatic poster for the KAWS Family Exhibit at AGO, balancing bold visuals, clear messaging, and a modern artistic vibe.

Poster Design Project: KAWS Family Exhibit

This project involved the creation of a comprehensive website and digital marketing plan for Genuine Perfumes, a luxurious Oud-based perfume brand. The goal was to establish a strong online presence, target niche luxury markets, and drive traffic, engagement, and conversions through strategic digital marketing efforts. The project was completed as part of the MARK5000 Interactive Web Marketing course at St. Lawrence College.

Checkout the Store here 👉🏻&nbsp;<a href="https://genuineoud.myshopify.com/">https://genuineoud.myshopify.com/</a>&nbsp;

Developed a Shopify website and a digital marketing plan for Genuine Perfumes, blending luxury branding with user-centric design to drive engagement and sales.

Genuine Perfumes - Website Development and Digital Marketing

Sahil is a talented UI/UX designer. He ensures smooth user experiences and visually appealing designs. His attention to detail and understanding of how design complements development made our collaboration seamless. Highly recommended!

Karan Gorania

Sahil excels at creating intuitive designs and conducting thorough user research. He’s a great communicator, always open to feedback and suggestions, and makes working together enjoyable.

Shikha Shah

Sahil focuses on delivering excellent user experiences and designs with the end-user in mind. His attention to detail and flexibility make him a standout designer and a great team player.

Hey, I am Sahil, a UX Designer & Digital Marketer.